Title:
"iTV"

Advertiser / client:
Panasonic

Creative Idea / Concept:
The campaign consisted in 3 banners at the Programming Guide, at this service's screen. The 3 banners rotated 3 creative executions: "Different", which continues the emotional line of communication; "Downsize" and "New Reality", with a rational message which takes advantage of the moment of truth: a viewer can compare his or her screen with the new Panasonic Plasma screen. All the executions end with a call to action to enter a website specially prepared to support this campaign. This piece, along with the rest of the campaign, won the 2003 Grand Prix at the Argentina DM Awards.