Title:
"Salary-matic"

Advertiser / client:
Empleos Clarin.com

Creative idea / Concept:
Empleos Clarin.com is a website specifically designed for those seeking for a job. After a few years in the market, they decided it was time for a re-launch. As a first step, we focused on the huge number of people who already have a job and also Internet access. We approached them with an interactive and engaging viral marketing piece, with an irresistible hook: "Are you making less than you deserve? Check it out."